Now that you’ve asked your customer a series of probing questions, it’s time to move onto the next step of the sales process. You’ll be using that information you obtained to hone in on a product or service you offer and recommend it to your customer. Let’s take a look at the key parts in this step.
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If you work selling a product or service, you have to know what exactly it is you sell. Obviously you know that you sell cell phones, or cars. But you have to be more specific, which cell phones or which cars. Don’t let me hear you say, “I sell Mazda cars” or “I sell Samsung cell phones.” You have to know which model numbers, what features and how they differ from your competitors products, that’s product knowledge.. Let’s examine why it’s so important to have product knowledge. Read the rest of this entry »
GHTime Code(s): 7c617 35becPopularity: 89% [?]
