This is a free training tool that comes in very handy, making it very valuable. It will help with improving your sales skills, knowledge, and closing ability. How does it do that? By reversing the role, you can see what a customer would experience. If they can make you want to buy, they’re doing something right and you should mimic their technique. Let’s take a look at the benefits of mystery shopping your competition. At the end I’ll explain the 2 most important reasons to mystery shop your competition.
- Allows you to see what the customer sees and experiences.
- You can learn techniques from other great sales people.
- Helps you gain product knowledge and other ways to implement them to build value.
- You’ll learn what doesn’t work and poor behaviours and bad techniques from other sales people, learn from their mistakes.
- Learn how other sales peoples break the ice and build rapport with customers.
Those are all good reasons to mystery shop your competition, but these are probably the 2 most important reasons.
- You can now tell your customers what your competitor is offering and how what you offer is more superior in every way.
- You can now close a sale better and overcome when a customer says, “Oh I’d like to look around first.” Well you did the looking around for them, there’s no reason you can’t close the sale.
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